Online Advertising Disclosure

An Online Advertising Disclosure is a legal statement that informs consumers about the nature, source, and terms of online advertising or sponsored content that they may encounter on a website, app, or platform. The disclosure typically identifies the advertiser or sponsor, the type of advertising (such as display ads, native ads, or affiliate links), and any material connections or compensation between the advertiser and the publisher or influencer. The disclosure may also provide information about data collection and targeting practices, such as the use of cookies or tracking pixels, and any options for opting out or controlling the advertising. The purpose of an Online Advertising Disclosure is to promote transparency, fairness, and informed decision-making in the online advertising ecosystem, and to comply with legal and ethical standards for advertising and consumer protection. Online Advertising Disclosures are often required by law or self-regulatory guidelines, such as the Federal Trade Commission’s Endorsement Guides or the Digital Advertising Alliance’s Self-Regulatory Principles, and may be enforced through regulatory action, industry oversight, or consumer complaints.